Storytelling

Nonni

An Unlikely Story

Nonni lived for 18 years next to an amusement park. Every summer was spent either partaking in the rides, games or sunning on the beach. When she was older she worked in the arcade theater. The entrance was all a glow with neon lights that set the mood for the shows performed every hour on the hour.

A scout for Bergdorf Goodman visual display ideas came to the arcade one summer and noticed this amazingly beautiful mannequin against a backdrop of neon lights. She took some snapshots of the scene and showed them to her boss and colleagues at their Monday morning idea exchange. It was decided on the spot that the neon lights with Nonni in the foreground would make a truly exciting display.

Nonni